A CinemaCon 2025 Scorecard and the 45-Day Window of it All

Issue No. 43: Viva Las Veg-ASS.

Spending four days in Las Vegas is a journey.

Attending CinemaCon while in Las Vegas is an adventure.

I went on a journey and an adventure this past week for the annual convention where theater owners from across the country gather to get swooned by the studios with presentations filled with bells, whistles, movie stars, and in the case of Paramount Pictures, motorcycle stunt shows.

CinemaCon is essentially about the bottom line. It’s the largest intersection of art and commerce. It’s a conference that aims to preserve the movie-going experience in an age when the convenience of streaming eclipses stepping foot into a theater. CinemaCon is when studios like Warner Bros., Universal Pictures, and Walt Disney Studios swoon theater owners from Cinema United (formerly NATO) and telling them “Please put our movie on as many of your screens as possible.”

There’s a hefty gift bag of movie treats as well as theater biz sessions and talks as well as a trade show floor of the latest theater equipme…